Brand Identity & Social Kit

Design Farms needed a cohesive visual identity and a set of social media templates to create consistent brand presence across platforms. We developed a new visual system and a reusable social kit—result: engagement increased 3.1× on Facebook and LinkedIn.

Challenge

• Inconsistent visual language across channels (different logos, colors, and layouts).
• Time-consuming social post creation with no reusable assets.
• Low post engagement and weak brand recall.

Our Solution

• Conducted a short brand audit to identify inconsistencies and audience touchpoints.
• Designed a refreshed logo lockup and a simplified color palette for clarity and versatility.
• Created a brand toolkit: typography rules, color usage, icon set, and imagery guidance.
• Built a flexible social media kit (editable templates for static posts, carousels, and story formats) for Facebook and LinkedIn.
• Developed quick-post templates that maintain brand consistency while allowing fast, on-brand editing.
• Trained the client on using templates (Figma/Canva files) and best posting practices.

Deliverables

• New logo variations and lockups.
• Brand color palette + typographic system.
• Icon set and image treatment rules.
• Social media kit: 12 editable post templates (static & carousel) + 6 story templates.
• Template files in Figma and Canva + short usage guide.

Results

• 3.1× increase in engagement on Facebook & LinkedIn within the first 60 days.
• Post creation time reduced by 70% thanks to reusable templates.
• Improved brand recognition and a consistent visual presence across channels.
• Client reported higher quality inbound messages and more meaningful social interactions.

Work Sample
(Will be provided — add before/after visuals or template screenshots here.)