Employer Branding Gift Pack

AI IT Farms wanted to enhance their onboarding experience and create a lasting impression with both employees and partners. The goal was to design customized welcome kits and premium gift packs that reflected their brand values, fostered loyalty, and improved retention metrics after the onboarding stage.

Challenges

• Standard onboarding process lacked a “wow” factor to make new employees feel valued.
• Need to strengthen partner relationships with meaningful, high-quality gifts.
• Branding consistency was missing across corporate merchandise.

Our Approach

1. Brand Alignment: Designed kits that incorporated AI IT Farms’ visual identity (logo, colors, typography) across packaging and items.
2. Curated Gift Selection: Included a balance of practical items (branded notebooks, mugs, tech accessories) and premium gifts (customized gadgets, eco-friendly products).
3. Personalization: Added name tags, custom welcome notes, and department-specific variations.
4. Packaging & Experience Design: Crafted an unboxing experience with premium packaging, layered reveals, and QR codes linking to onboarding resources.
5. Delivery & Logistics: Coordinated with vendors to ensure quality, bulk production, and timely delivery for both employee kits and partner packs.

Key Deliverables

• Custom Welcome Kit (notebook, pen, t-shirt, mug, badge, onboarding guide)
• Premium Partner Gift Pack (leather folio, smart gadget, eco-bottle, thank-you card)
• Packaging Design (branded boxes, inner wraps, stickers)
• Digital onboarding insert (QR code linking to HR portal & brand video)

Results

• Retention metrics improved by 18% post-onboarding compared to the previous cycle.
• Stronger partner relationships, reflected in repeat collaborations and positive feedback.
• Boosted employer brand perception — employees shared unboxing moments on LinkedIn, organically expanding brand reach.

Work Sample

📦 (Work sample will be provided here — photos of kits, packaging design, and unboxing experience)