Product Explainer Video

Technology Farms needed a concise and engaging way to explain their SaaS platform to potential customers. Their sales team relied on lengthy demos that often lost viewer attention. We developed a 90-second motion graphic explainer video designed to capture attention, simplify complex features, and encourage sign-ups.

Challenges

• Sales reps were spending 15–20 minutes per lead explaining the same features.
• Website visitors struggled to understand the product’s value quickly.
• Trial sign-ups were below industry average, with high drop-off after first contact.

Our Approach

1. Scriptwriting & Storyboarding – Collaborated with the sales/marketing teams to distill the product’s core benefits into a sharp narrative.
2. Visual Language & Branding – Designed a clean, tech-oriented style aligned with Technology Farms’ brand guidelines.
3. Motion Graphics & Animation – Produced smooth 2D animations with iconography, product UI highlights, and dynamic transitions.
4. Voiceover & Sound Design – Added professional narration with upbeat background music to maintain attention.
5. Multi-platform Output – Delivered optimized formats for web, social, and live presentations.

Key Deliverables

• 90-second explainer video (MP4, Web, and Social versions)
• Storyboard PDF + script document
• Thumbnail & short teaser cut (15s) for social media
• Subtitled version for accessibility

Results

• Sales demo time cut by 40% (from ~15 min to <9 min per lead).
• Trial sign-ups increased by 27% within 60 days post-launch.
• Video now used as the primary intro asset in sales funnels and website landing pages.
• Positive feedback from both prospects and the internal sales team.

Work Sample

📂 [Check Google Drive link → (add here)]
🎥 More samples available → mahmudscreato.com